At PubAdStack, we carefully review every publisher and website before approval. Our goal is to work with websites that offer valuable content, attract genuine users, and align with the interests of our advertising partners.
Below are the general requirements we recommend meeting before submitting your website for review.
1. Eligibility Requirements
To improve your chances of being accepted, your website should meet the following requirements:
- Minimum 15,000 monthly visitors
- At least $100 in current monthly advertising revenue
- Minimum 5,000 monthly visitors from Tier-1 countries
- Content should be downloadable or provide unique value that cannot easily be replicated by AI
- Traffic should be genuine and generated through legitimate sources
Meeting these requirements does not automatically guarantee approval. Each website is reviewed individually based on its overall quality, traffic, content, audience, and potential value to our advertising partners.
2. Website & Content Requirements
We primarily accept websites that provide downloadable content or other types of content that offers value beyond what a general-purpose AI assistant can provide.
Examples include websites that offer:
- Downloadable files and resources
- Applications, tools, or software
- Digital products or utilities
- Unique resources that users need to access or download
- Specialized content that provides a specific user benefit
Informational Websites
We generally do not accept websites focused solely on general informational content.
If the information provided on a website can easily be generated or answered by AI, it generally does not align with the interests of our advertisers and may not qualify for our publisher network.
Our primary focus is on websites where users have a reason to visit, interact with, access, or download something from the site, rather than simply reading generic informational content.
3. Traffic Requirements
As a general guideline, publishers should have at least:
15,000 monthly visitors
Additionally, we look for websites receiving meaningful traffic from Tier-1 markets.
A recommended minimum is:
5,000 monthly visitors from Tier-1 countries
This includes markets such as the United States, United Kingdom, Canada, and Australia.
However, traffic volume alone is not the only factor we consider. The source, quality, engagement, and overall nature of your traffic are also important.
4. Traffic Quality
All traffic should come from real users and legitimate sources.
We value:
- Genuine user activity
- Organic and legitimate referral traffic
- Consistent traffic patterns
- Engaged visitors
- Traffic that is relevant to the website's content
Artificial, automated, or otherwise manipulated traffic can negatively affect the review and may result in rejection or account restrictions.
5. Current Advertising Revenue
We generally prefer publishers who are already monetizing their websites successfully.
As a guideline, your website should currently generate at least:
$100 in monthly advertising revenue
This helps demonstrate that the website has an established audience and existing monetization potential.
Revenue from other advertising networks may be considered as part of the review process.
6. Prohibited or Low-Quality Traffic
We expect publishers to maintain high standards for their traffic.
Websites may be rejected if they rely heavily on:
- Artificial or automated traffic
- Traffic manipulation
- Low-quality traffic sources
- Misleading traffic-generation methods
- Traffic that does not represent genuine user interest
We reserve the right to review traffic quality at any stage of the publisher relationship.
7. Exceptions to the Traffic Requirements
Don't let the traffic requirements stop you from applying if your website provides downloadable content.
If your website is primarily downloadable-content based but does not currently meet the minimum traffic requirements, you should still consider submitting it for review.
We may make exceptions based on the overall quality of the website, the type and uniqueness of its content, traffic quality, growth potential, audience, and other relevant factors.
Therefore, the stated traffic requirements are general guidelines rather than an absolute guarantee of acceptance or rejection.
A high-quality downloadable website with lower traffic may still be considered for approval.
8. How We Review Websites
When reviewing a publisher application, we may consider several factors, including:
- Website and content quality
- Type of content offered
- Whether the content provides unique value
- Monthly traffic
- Traffic sources and quality
- Geographic distribution of visitors
- Existing advertising performance
- User engagement
- Overall potential for our advertising partners
Because every website is different, meeting all of the listed requirements does not guarantee acceptance.
Likewise, not meeting one or more requirements does not necessarily mean your website will be rejected, particularly when the website offers high-quality downloadable or otherwise valuable content.
9. Submit Your Website for Review
If your website provides downloadable or unique content and attracts genuine users, we encourage you to submit it for review—even if your current traffic or revenue is below our general guidelines.
Our team will evaluate your website based on its overall quality and potential, rather than relying solely on a single traffic or revenue metric.
Submit your website for review and let our team determine whether it is a good fit for PubAdStack.